Carrefour is pursuing its ambition to make reading accessible to all from an early age, and has set itself the target of selling 30 million 1 euro books by 2030. This initiative is in line with its program to combat illiteracy and dyslexia-related disorders.
Making reading accessible to all, in particular by giving the youngest children a taste for reading, is a social challenge and a factor of inclusion, to which Carrefour intends to contribute by launching a new collection of 20 books at 1€ in partnership with Rue Des Ecoles, aimed at children aged 3 to 8. The first 100,000 purchasers of a book from this collection will also benefit one year’s privileged access to a digital library featuring 100 digital works.
With 5% of children having learning to read or write, Carrefour wanted to make this collection more inclusive, by offering this year a book adapted for dyslexic children.
On April 9, 5,000 children took part in 30-minute reading workshops run by Carrefour teams in 250 stores across France.
Exclusive writing competition , winner to be published in 2026
To raise awareness among its customers of the benefits of reading and writing, Carrefour is launching an invention competition on the Ma Communauté Carrefour website, which has over 700,000 members. Each participant is invited to submit a story on the theme of “Fruits and Vegetables”. The winner will have his or her story published in a book at 1€ in 2026.
30 million 1 euro books sold worldwide by 2030
Through the richness of its cultural offering, the company intends to play a civic role by democratizing reading, since knowing how to read is a decisive skill for integration at all levels of society. By 2030, Carrefour has set itself the goal of globalizing the “Retrouvons le goût à la lecture” operation, and has set itself the target of selling 30 million 1 euro books in all its distribution networks worldwide by 2030.
